Why halfbottle?
Four 375ml wines to your door every month. More variety, less waste, and a perfectly reasonable answer when someone asks how much you drank last night.
halfbottle is a UK wine subscription built around the half bottle: 375ml, two to three glasses, one very good excuse to open something different. It’s run by the team at King Street Cellar, an independent wine merchant in Cambridge.
Start your subscriptionNobody sat down and decided 750ml was the perfect amount of wine. It was maths. Somewhere in the history of Bordeaux, someone worked out that their 225 liter barrel filled 300 750ml bottles exactly. A unit of trade became a unit of culture.
Which is a shame, because 375ml is actually a far more sensible unit. Enough to properly get to know a wine. Not so much that you feel duty-bound to finish it.
You know the one. It's a weeknight. You fancy a glass of wine. You open a full bottle, have one glass, put the stopper in, and spend the next three days in a quiet negotiation with yourself about finishing it before it turns.
A half bottle doesn't have this problem. You open it, you drink it, you're done. No guilt. No sad leftover wine slowly oxidising on the counter. No pretending it's still fine on day four when it very obviously isn't.
If you've ever tried to pair wine properly at home, you'll know the problem: open two full bottles and you wake up wondering what happened, or you compromise and drink the same wine with everything and quietly feel like you've failed.
Half bottles solve this rather neatly. Open the white. Enjoy the white. Open the red. Enjoy the red. Have a Sauternes with the cheese if you're feeling ambitious. Everyone gets the right glass at the right moment.
Every halfbottle box comes with pairing recommendations for each wine, so you're not guessing. You're just enjoying.
A half bottle subscription makes a cracking gift. Not because it's impressive (though it is), but because it's genuinely useful: the sort of thing people would never buy themselves but immediately wonder how they lived without.
Four bottles a month. Mixed, all red, or all white. Arriving when they're not expecting it, which is honestly the best time for wine to arrive. It's the gift for the person who has everything and also really loves wine. Which, let's be honest, is most people.
The curious drinker.
You know what you like, but you'd quite like to know what else you like. Half bottles let you try things without committing to six glasses of something you're not entirely sure about.
The one-bottle-a-week(end).
Only want a glass or two on Friday night? A full bottle is too much. Drink something better than a Tesco find.
2 wines. One household.
A household divided by wine taste. A half bottle of each is the perfect solution.
Got questions?
£37.50 first box, £47.50 a month after. Cancel whenever. No fuss, no commitment, no sad leftover wine.